Series - 6 articles
Companies brilliantly reframing value to navigate uncertainty
If there’s one thing that’s become abundantly clear as we all try to find our footing in this new era shaped by the rise of COVID-19, it’s that we’re all deeply connected by a shared yet fragile understanding of what’s normal, what’s predictable, what it means to be useful. When the very foundations of that understanding go out the window, we’re all left to scramble.
Luckily though, innovative entrepreneurs and agile organizations are well versed in the galvanizing power of banding together under pressure in order to spark new ideas, products and solutions to real, pressing problems. We are, after all, problem-solvers at heart. So we buckle down, pull together and collectively build a new model for community and normalcy.
To showcase the inspiring resilience and creativity of Quebec’s entrepreneurial community, we wanted to introduce you to just a few of the incredible companies that have risen to the occasion by showcasing the agility, humility and ingenuity it takes to rethink their role in the world and rapidly shift their businesses accordingly.
If constraint can be the ultimate fuel for innovation, these companies are running on a full tank – and showing no sign of slowing down.
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